Organizational Policy Implementation to Address Covid-19 Impacts: A Comparative Case Study on Thomas Cook Travels and Akbar Travels

Purpose: The pandemic made huge negative impacts on the travel business globally. Massive shakes in different parts of industry led to shutdown companies during outbreak Covid-19. This research identifies two prominent agencies for a detailed study. Thomas Cook Travels is oldest firm, it underwent complete bankruptcy and was undertaken by forex holidays 2012. Akbar another leading company operating countries. study focuses assessing customer/tourist employee policies Travels. NOISE analysis strategic planning tool identify strengths needs current state gives light Improvements, Opportunities, Expectations. emphasizes strength, needs, opportunities, improvements. Design: adopted case method using descriptive design. Secondary data has been collected analyzed find out factors affecting tourism after Covid -19. conducted explore cook travels also features excellence each firm expected improvements smooth run business. Findings: constitutes that running strategy focused yearly basis analysis. Yearly annual reports which are published have public access, suggesting best possible areas development recommended removal low-profit products services. Travel from designed with changes commercial environments them suitable Competitive services were very well helpful travelers time pandemic. Multiple sources income helped survive covid. Comprehensive regaining their position second-best India. Originality value: includes its operational post-Covid scenario special reference It compares functioning Cook’s Akbar’s travels. Paper type: A